
Welcome to the Epsom College Economics and Enterprise Society blog. This site contains the musings of the army of students and staff interested in all matters relating to our subjects.
Disclaimer: the views expressed on this site are those of the contributors and not of Epsom College.
Wednesday, 12 February 2014
The Financial Crisis: Lessons Learnt

Microsoft`s new CEO
On February 4th,
Microsoft introduced their third ever CEO Satya Nadella
(46), who was born in India,
Hyderabad and has degrees in electronics, computer science and business administration.
Being internally recruited, having joined the company 22 years ago (he previously ran Microsoft`s Cloud and
Enterprise group), he is certainly familiar with the business, which will
enable him to put his ideas into practice very soon.
He replaces Steve
Ballmer the prior chief executive of Microsoft (2000-2014), a decision which in
my opinion was already overdue, as Microsoft struggled to progress with new
innovations and failed to keep up with rivals such as Amazon, Apple and Google.
Compared to Ballmer,
who was very extrovert and outgoing, Nadella is more introverted and has both a
calmer and more considerate approach. In addition, he has the ability to
connect people and to understand the dynamics between them through
collaboration and is able to inspire and motivate with his authenticity in a
seemingly effortless way.
Still, it might seem
quite surprising that he was chosen to be the new chief executive, because
there were hundreds of suitable competitors, like former Nokia CEO Stephen
Elop, who undoubtedly has more entrepreneurial skill.
Moreover Nadella`s
main weakness is, that he has never led a company before and does not have as
much of an understanding of business compared to Ballmer. This increases the
likelihood, that both Ballmer and Gates, the latter having resigned from being
a chairman to move to a technological advisor role, would affect and maybe even
restrict Nadella in his decision making process.
On the other hand
Microsoft`s new CEO has a broadly developed skill set and can definitely rely
on his proficient grasp of technical know-how. Furthermore Nadella understands
how Microsoft must evolve in order to compete in the modern world; he also understands
that the company has to continue to push many of its older, still profitable
businesses forward.
In conclusion, it will
be interesting to see in which new directions and to what extent he will independently
lead Microsoft in the future, and whether we will see a more similar company to
Bill Gates` time and what revolutionary innovations we can expect from him.
Friday, 6 December 2013
Reflection on Open Skies Policy: Where are the benefits?

Let me us an example to illustrate the result of such tactics. I was hoping to book a flight to New York this Christmas at an affordable price. Prior to making a booking, I searched what carriers operate the London-New York route. To my surprise, there were only 5 airlines. Looking up prices, I was shocked. The minimum price for a return Economy Class ticket was £1200. It appears to me that all benefits from an OpenSkies agreement had insofar been limited. We now have a market whereby unconventional competition has been removed and it resembles highly a structure that is costly to the consumer. I am in favour of OpenSkies agreement but I think the government must monitor the actions of major players in the industry with more vigilance and foster start-ups such as ZOOM UK.
Wednesday, 4 December 2013
"The Armchair Economist" By Steven Landsburg
In ‘The Armchair Economist’ Steven
Landsburg applies a variety of basic economic principles and reasoning to human
behavior.

In comparison,
Landsburg illustrates that the owners’ monopoly is not the reason why popcorn
prices are so high. He states “Once you enter the
theatre, the owner has a monopoly on a lot of things. He is the only supplier
of rest rooms, for example. Why doesn't he charge you a monopoly price to use
the rest room?[…] The answer, of course,
is that a rest room fee would make the theater less attractive to moviegoers. To maintain his clientele, the owner would be forced to sell
tickets at a lower price. What he collected at the rest room door would be lost
at the box office”.
Instead, Landsburg explains that
popcorn is a secondary product, whereas the ticket is a primary product. ‘Popcorn lovers’ are likely to be relatively
price insensitive as they associate popcorn as being a necessity when visiting
the cinema. They are therefore likely to
purchase popcorn regardless of the price.
Charging high prices for popcorn enables the cinema owner to keep his
ticket prices below customers’ “reservation price”. Allowing price sensitive customers to go to
the cinema. Contrary to my original
opinion I have now realized that it is unlikely that cinema owners will reduce
popcorn prices.
Overall, I really enjoyed reading
‘The Armchair Economist’ and would recommend it to anyone else interested in
behavioral economics or anyone intrigued by the way economists see the world,
as Landsburg covers many other interesting topics such as ‘Why do seatbelts
cause accidents’ and ‘Why do they charge $35 for rock concerts when they know
it could sell out at $50’.
Friday, 29 November 2013
COO of Citi, Asia-Pacific Mr Michael Borch gives his view on 'Macroeconomics trends in Asia'

Monday, 18 November 2013
JPMorgan Agrees $4.5bn Mortgage Payout Deal
JPMorgan, one of the biggest investment banks in the world, has agreed to pay $4.5bn back to 21 major institutional investors who lost money on mortgage-related securities during the financial crisis. The deal is separate from the preliminary $13 billion settlement which resolved a raft of actions over mortgage-backed securities. The securities in question were supposed to be sophisticated ‘risk-free home loans’, however JP Morgan is alleged to have sold the mortgage-backed assets knowing full well of the risks involved. Recent legal costs have meant that JPMorgan have made a rare loss in this years third quarter, however the estimated share price of $60 has remained intact due to the large amount of cash they have set aside to cover these settlements ($23bn). Despite this massive reserve, the bank is still under investigation and if continued legal action is to be taken, JPMorgan could see its earnings further plummet, as well as its share price. As a result of its recent multibillion-dollar trading losses, JPMorgan’s $6bn share repurchasing program (which initially sent share prices to close at their lowest level since last year) was suspended after just 2 months. However, shareholders need not worry as dividend payouts of 30 cents a quarter are set to remain unchanged, unless losses rise to $5bn (instead of the current $2bn). JPMorgan seem to have escaped a potential disaster, however future legal investigations could increase losses further, and as a result send share prices plummeting. In my opinion, the stock buyback scheme should continue as it will enable the bank to improve shareholder value, which would offset potential future depletion of their share price due to further possible legal action.
Thursday, 14 November 2013
Twitter's IPO: the Wider Picture
Last week, Twitter underwent its IPO procedures and began trading on the New York Stock Exchange. Initially valued at $26 a share, the price skyrocketed to reach $50 and later stabilising at about $45+-. Why is that Twitter, reporting a loss for the last three quarters, has been able to have such a successful listing? Recently, we have been experiencing a growth trend in the public listing of technological giants whose products are somewhat intangible. Facebook's IPO last year, Google's share passing the benchmark of $1000 per share and Twitter's listing, in my opinion, are signs of a new 'Tech bubble' that could pose potential hazards. On the other hand, we are living in societies that see technological advancement as the only way forward in future economic prosperity. Technology has seen a growth in private investment but more so from the government. The governments of the emerging economies have made technological progress a pillar of their economic development. Recently, Russia has adopted a strategy entitled 'Russia 2020' in which, the government has pledged to increase its funding in the technology and establish 20 Silicon Valley-type developments around the country to foster new ideas. Arguably, the value we place on technology is reflected in the ever growing share prices of tech companies but we need to ensure that we don't overvalue companies which provide futile services such as social networking which have little effect on the development of our economies.
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