Today, after weeks of arousing speculations, Delta Airlines(the biggest airline in the world in terms of fleet and passengers carried) has finally announced that it will purchase 49% of Virgin Atlantic from Singapore Airlines who are currently the second largest stake holder(after Richard Branson who owns 51% of Virgin Atlantic). Willie Walsh, CEO of BA, is very sure that consequently as a result of this deal, Virgin wouldn't exist in five years time. However, Richard Branson thinks otherwise and is willing to bet £1milion that Virgin will still operate at 2017 and will indeed prosper. But is this the case? Personally, with the rising of fuel prices, the costs of production for airlines are rising continiously thus theoretically, supply should decrease and I think this will begin with smaller airlines such as Virgin. It is likely that Virgin Airlines will remain as a brand but will be submerged into Delta because Branson will be unable to provide sufficient financial resources by himself in order to keep Virgin afloat
.http://www.bbc.co.uk/news/business-20676667
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